{"id":192,"date":"2022-02-02T10:22:40","date_gmt":"2022-02-02T10:22:40","guid":{"rendered":"https:\/\/www.nebrija.com\/medios\/fpnebrija\/?p=192"},"modified":"2022-02-02T10:22:40","modified_gmt":"2022-02-02T10:22:40","slug":"visita-de-leticia-gutierrez-de-caser-seguros-a-los-alumnos-de-marketing-y-publicidad","status":"publish","type":"post","link":"https:\/\/fpnebrija.com\/blog\/2022\/02\/02\/visita-de-leticia-gutierrez-de-caser-seguros-a-los-alumnos-de-marketing-y-publicidad\/","title":{"rendered":"Visita de Leticia Guti\u00e9rrez, de Caser Seguros, a los alumnos de Marketing y Publicidad"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A veces los alumnos se preguntan si aquello que estudian durante el curso va a resultarles \u00fatil en su futuro profesional. Este lunes, los alumnos del grado superior de Marketing y Publicidad tuvieron la oportunidad de comprobar que s\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta ocasi\u00f3n, y aprovechando que los alumnos se encuentran conociendo todo lo referente al producto en la asignatura Pol\u00edticas de Marketing, tuvimos el placer de que nos visitase Leticia Guti\u00e9rrez, responsable de comunicaci\u00f3n de los productos de innovaci\u00f3n en Caser Seguros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de un caso real, nos habl\u00f3 del proceso de creaci\u00f3n de un producto, destacando adem\u00e1s la importancia del an\u00e1lisis de la competencia y del consumidor, el uso de focus group, la comunicaci\u00f3n entre departamentos, el valor de la creatividad en todo el proceso y el trabajo en equipo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n aprovech\u00f3 para hablarnos de su trayectoria profesional y su labor tanto en agencias de publicidad como en departamentos de marketing de clientes, acercando de esta forma a los alumnos la realidad de la profesi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una tarde diferente donde los alumnos pudieron preguntar todas aquellas dudas que iban surgieron y donde Leticia aprovech\u00f3 para animarles en su futuro profesional pr\u00f3ximo a \u201c<em>convencer al coraz\u00f3n del consumidor, no a su mente<\/em>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A veces los alumnos se preguntan si aquello que estudian durante el curso va a resultarles \u00fatil en su futuro profesional. Este lunes, los alumnos del grado superior de Marketing y Publicidad tuvieron la oportunidad de comprobar que s\u00ed. En esta ocasi\u00f3n, y aprovechando que los alumnos se encuentran conociendo todo lo referente al producto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visita de Leticia Guti\u00e9rrez, de Caser Seguros, a los alumnos de Marketing y Publicidad - FP Nebrija<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fpnebrija.com\/blog\/2022\/02\/02\/visita-de-leticia-gutierrez-de-caser-seguros-a-los-alumnos-de-marketing-y-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visita de Leticia Guti\u00e9rrez, de Caser Seguros, a los alumnos de Marketing y Publicidad - FP Nebrija\" \/>\n<meta property=\"og:description\" content=\"A veces los alumnos se preguntan si aquello que estudian durante el curso va a resultarles \u00fatil en su futuro profesional. 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